FUNDRAISING TIPS & STRATEGIES
Tell a story and include a call to action.
Use Social Media:
- Setup a Facebook Fundraiser
- Share your personal fundraising on all channels available to you (Facebook, Instagram, Twitter, Snapchat, YouTube, LinkedIn and get to dancing on TikTok), but if you want to choose only a few go for Facebook first. Remember to customize your messages for each channel, since they are unique in their demographics and uses.
Social Media Best Practices:
- Use the company’s branding when doing artwork to share on social media.
- Use the right artwork sizes for each channel.
- Check up on the best times to post on each channel.
- Create # hashtags for Instagram and Twitter.
- Always use good quality photos and images.
- Customize your message:
- Facebook: Is the most popular channel across all demographics. It lends itself to more casual language and is better for sharing long stories that provoke emotional impact.
- Instagram: All about great-quality images, most of its users are 25-34 years old.
- Twitter: 63% of users are between 35-65. Fast-paced and concise, a favorite for breaking news and it’s great for polls.
- LinkedIn: Professional social network, great for lead generation. 37% are aged 30-49.
- Snapchat: Image and video messaging app. 53% of its users are aged 15-25.
- YouTube: With 2 billion monthly users, 81% of them are aged 15-25.
- TikTok: Allows users to generate 15-second videos and host live streams. With over 800 million active users worldwide, 50% of its audience is under 34.
Create an event – and Yes! Virtual events work and have impact!:
- Bake sale with pick-up option
- Online garage sale with pick-up option
- Virtual bingo night
- Virtual yoga/Pilates/dance class
- Video gaming marathon
- Online auctions
Leave donation jars at local businesses.
Under $25 Strategies:
- Ask 5 people to join you & have each donate $20
- Share fundraiser with 5 family members & ask for $10 each
- Share on social media & tag 5 friends, ask for $20 each